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Discover How High-Performing Leaders and Executives are Redefining Their Relationship with Alcohol
How can you become the leader you want to be when all you feel is overwhelmed?
Are you ready to put an end to your limiting beliefs and become the high-achieving leader you were meant to be? Invest in your leadership. Experience profound and lasting change.
What do Tom Brady, Steph Curry, and Tony Robbins have in common? They are all leaders who stay at the top of their game by paying extreme attention to pre-performance habits. High performance requires disciplined focus, practice, mastery, and great coaching.
That’s where we come in. We help high-integrity leaders build a fresh lifestyle and leadership habits that benefit their families, companies, and communities.

The Path to Extraordinary Results™
Ready to jump in with some uncomfortable questions?
- Do you usually exercise great judgment and control over most aspects of your life, but alcohol is a strange exception?
- Are you ready to negotiate a better deal with alcohol giving it a much smaller, less significant role in everything you do?
- Are you tired of playing drinking games that always seem to end up with you being the loser?
- Ever thought you might be over drinking out of habit, boredom, or societal pressure and then regret it later, or worse the next morning?
If you answered yes to any of these, you’re in great company. Lead Sober is a results-focused community of Leaders inspiring commitment and confidence through clarity. Read more about Craig Francisco.
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We will show you how to lead yourself to extraordinary outcomes that fuel:
- Accelerated performance
- Competitive advantage
- Team building
- Deeper purpose
- True fulfillment
- Stronger relationships
Better Leadership, Better Decisions, Better Results.
While alcohol is one of the most commonly used drugs in the United States, its effects on the ability to reason, decision making, and performance are uncommonly paralyzing.
According to the CDC, Centers for Disease Control, alcohol abuse costs the U.S. economy over $179 Billion in lost workplace productivity.
Lead Sober is a movement by and for leaders ready to redefine their relationship with alcohol to clear their path to peak performance, meaningful relationships, and personal growth. Join Us Today!